Vocabulary Words Every E-commerce Manager Should Know

Shop

Definition: A place where goods are sold or the act of buying items.

• I will go to the shop to buy some groceries.
• We can shop for new clothes this weekend.
• The shop has many interesting toys for kids.

Shop in a sentence

Buy

Definition: To get something by paying money.

• I want to buy a new phone.
• She bought a gift for her friend.
• They buy fresh vegetables from the market.

Buy in a sentence

Sell

Definition: To give something to someone in exchange for money.

• I want to sell my old toys at the yard sale.
• The shop will sell fresh fruits and vegetables.
• He decided to sell his bike because he needed money.

Sell in a sentence

Price

Definition: The amount of money required to buy something.

• The price of the shirt is ten dollars.
• I found a good price for my favorite book.
• Prices change depending on the store.

Price in a sentence

Cart

Definition: A vehicle with wheels used for transporting things.

• They pushed the cart down the aisle.
• I put my groceries in the cart.
• She pulled the cart filled with books.

Cart in a sentence

Pay

Definition: To give money for goods or services.

• I will pay for my lunch today.
• She forgot to pay the bill on time.
• They need to pay for their movie tickets.

Pay in a sentence

Item

Definition: A single object or thing; a specific piece of a list.

• I bought an item from the store.
• She wrote down each item she needed.
• The item was on sale for a limited time.

Item in a sentence

Order

Definition: To request something to be made, delivered, or done.

• I will order a pizza for dinner.
• Please order the books from the library.
• We need to order new supplies for the classroom.

Order in a sentence

Deal

Definition: To agree on something or to distribute cards in a game.

• We made a deal to share the snacks.
• He had to deal with a difficult situation.
• Let's deal the cards and start the game.

Deal in a sentence

Offer

Definition: To present something for someone to accept or reject.

• He made an offer to help with the project.
• She received a job offer after her interview.
• Understanding how to make an offer is important in negotiations.

Offer in a sentence

Stock

Definition: Goods or merchandise kept on hand; also, shares in a company.

• The store has a good stock of toys.
• He decided to buy stock in a popular company.
• They need to replenish their stock of supplies.

Stock in a sentence

Website

Definition: A collection of web pages accessible through the internet.

• She found a helpful website for studying.
• The school has a website with important information.
• He visited a website to learn about history.

Website in a sentence

Customer

Definition: A person who buys goods or services.

• The customer was happy with her purchase.
• They treat every customer with respect.
• She is a loyal customer at that store.

Customer in a sentence

Product

Definition: An item that is made for sale or use; something produced.

• This product is popular among kids.
• They are advertising a new product on TV.
• She bought a product that helps with hair care.

Product in a sentence

Return

Definition: To go back to a place or give something back.

• I will return the book to the library.
• Please return the favor when you can.
• He plans to return home next week.

Return in a sentence

Gift

Definition: Something given willingly to someone without payment.

• She received a gift for her birthday.
• He gave her a beautiful gift as a surprise.
• The gift was wrapped in colorful paper.

Gift in a sentence

Money

Definition: Paper or coins used to buy things.

• I need money to buy a new book.
• He saved his money for a new bike.
• We use money to pay for food.

Money in a sentence

Sale

Definition: an event where items are sold at reduced prices

• The store is having a big sale this weekend.
• She bought a dress during the clearance sale.
• Understanding sales can help save money.

Sale in a sentence

Discount

Definition: A reduction in price.

• The store is offering a discount on shoes.
• I love to shop during sales for discounts.
• You can get a discount if you buy in bulk.

Discount in a sentence

Brand

Definition: A name given to a product or service, often associated with quality.

• Nike is a popular brand for sportswear.
• What brand of shoes do you prefer?
• The brand of cereal we buy is healthy.

Brand in a sentence

Store

Definition: A place where items are sold or to keep something for future use.

• I will go to the store to buy some snacks.
• We can store our books in the library.
• The store has a wide variety of toys.

Store in a sentence

Payment

Definition: Money given for goods or services.

• I made my payment for the concert tickets.
• The payment is due at the end of the month.
• We can process your payment online.

Payment in a sentence

Delivery

Definition: The act of bringing goods to a person or place.

• The delivery of the package was delayed.
• She waited for the delivery of her new phone.
• He works for a delivery service.

Delivery in a sentence

Service

Definition: The action of helping or doing work for someone.

• The restaurant provides excellent service to its customers.
• We offer a service to help students with their studies.
• Volunteering is a way to give back to the community through service.

Service in a sentence

Review

Definition: To look over something again or to evaluate it.

• I need to review my notes before the exam.
• She wrote a review of the movie online.
• He will review the assignment tomorrow.

Review in a sentence

Button

Definition: A small round object used to fasten clothing or as a control on devices.

• He pressed the button to start the machine.
• She sewed a button onto her coat.
• The remote has a button for changing the channels.

Button in a sentence

E-commerce

Definition: buying and selling goods online

• E-commerce has grown rapidly in recent years.
• She started an e-commerce business.
• Many people prefer e-commerce for shopping.

E-commerce in a sentence

Online

Definition: Connected to or via the internet.

• I like to shop online.
• He took an online course to learn programming.
• They met each other online through a game.

Online in a sentence

Purchase

Definition: to buy something

• She plans to purchase a new laptop.
• He made a purchase at the store.
• The purchase of the tickets was easy online.

Purchase in a sentence

Shopping

Definition: The activity of buying goods or services, typically from stores.

• She enjoys shopping for clothes on weekends.
• Shopping online has become very popular.
• They went shopping for groceries after school.

Shopping in a sentence

Checkout

Definition: The place where you pay for items in a store.

• She went to the checkout to pay for her groceries.
• The checkout line was very busy today.
• He forgot to put his wallet in the checkout basket.

Checkout in a sentence

Inventory

Definition: A list of items in stock or available.

• The store keeps an inventory of all products.
• We need to check the inventory before ordering more.
• His job is to manage the inventory of supplies.

Inventory in a sentence

Marketing

Definition: The activity of promoting and selling products or services.

• Marketing strategies are essential for business success.
• She works in marketing for a tech company.
• Effective marketing can attract more customers.

Marketing in a sentence

Promotion

Definition: An advancement in position or rank; also refers to advertising something.

• He received a promotion at work for his hard work.
• The store has a promotion on shoes this week.
• She is excited about her promotion to manager.

Promotion in a sentence

Feedback

Definition: Information or comments about someone's performance or work.

• The teacher gave feedback on my essay.
• He appreciated the feedback from his peers.
• Constructive feedback helps improve skills.

Feedback in a sentence

Transaction

Definition: an instance of buying or selling something

• The transaction was completed online.
• He received a receipt for the transaction.
• They tracked the transaction in their records.

Transaction in a sentence

Account

Definition: A record of financial transactions; a personal description of events.

• She opened an account at the bank.
• He shared his account of what happened.
• The account showed all his expenses.

Account in a sentence

Subscription

Definition: The act of signing up to receive a service or publication regularly.

• Her subscription to the magazine expires next month.
• He renewed his subscription to the streaming service.
• The subscription includes access to exclusive content.

Subscription in a sentence

Policy

Definition: A plan or course of action adopted by an organization.

• The school has a policy on bullying.
• Their policy helps protect the environment.
• She explained the new policy to the staff.

Policy in a sentence

Shipping

Definition: The process of sending goods from one place to another, often by mail or freight.

• Shipping takes about a week for online orders.
• She tracked her package's shipping status online.
• The company offers free shipping on orders over $50.

Shipping in a sentence

Supplier

Definition: a person or company that provides goods or services

• The supplier delivered the materials on time.
• He contacted the supplier for more information.
• Choosing a reliable supplier is crucial for business.

Supplier in a sentence

Support

Definition: To help or provide assistance to someone or something.

• Friends should support each other.
• The community came together to support the event.
• We need to support local businesses.

Support in a sentence

Advertisement

Definition: A public notice or announcement promoting a product or service.

• The advertisement caught my attention.
• He created an advertisement for the new app.
• They saw an advertisement on TV for a new restaurant.

Advertisement in a sentence

Platform

Definition: a raised level surface or a system for technology

• The train arrived at the platform on time.
• She stood on the platform to give her speech.
• They developed a new platform for online learning.

Platform in a sentence

Conversion Rate

Definition: The percentage of users who take a desired action, such as making a purchase.

• The conversion rate increased after the website redesign.
• They analyzed the conversion rate to assess marketing effectiveness.
• Understanding conversion rates is important for business growth.

Conversion Rate in a sentence

Customer Journey

Definition: the process a customer goes through when interacting with a company

• The customer journey includes awareness, consideration, and purchase.
• They mapped out the customer journey for better service.
• Understanding the customer journey helps improve experiences.

Inventory Management

Definition: the process of tracking and controlling stock levels

• Inventory management helps businesses maintain supply.
• He learned about inventory management in business class.
• Effective inventory management reduces waste and costs.

Inventory Management in a sentence

User Experience

Definition: The overall experience a person has while using a product or service.

• Good user experience is important for apps.
• They focus on user experience to keep customers happy.
• Her goal is to improve the user experience on the website.

Product Listing

Definition: A record of products available for sale.

• The product listing includes prices and descriptions.
• We updated the product listing on our website.
• Customers can view the product listing before buying.

Shopping Cart

Definition: A wheeled cart used to carry grocery items while shopping.

• They pushed the shopping cart through the aisles.
• The shopping cart was full of snacks and drinks.
• She enjoyed filling her shopping cart with holiday treats.

Shopping Cart in a sentence

Payment Gateway

Definition: a service that processes online payments securely

• The website uses a payment gateway for customer transactions.
• She entered her card details into the payment gateway.
• A reliable payment gateway is essential for e-commerce.

Digital Marketing

Definition: Promoting products or services using digital channels.

• She works in digital marketing for a tech company.
• Digital marketing includes social media and email.
• Learning digital marketing skills is valuable today.

SEO

Definition: Search Engine Optimization; techniques to improve website visibility on search engines.

• SEO helps websites rank higher in search results.
• She studied SEO to improve her blog's traffic.
• Understanding SEO is important for digital marketing.

Analytics

Definition: The systematic analysis of data to gain insights and inform decisions.

• Analytics can help businesses understand customer behavior.
• She used analytics to improve the marketing strategy.
• Effective analytics can drive growth and innovation.

Analytics in a sentence

Target Audience

Definition: The specific group of people that a product or service is aimed at.

• The advertisement was designed for a young target audience.
• Understanding the target audience is key for marketing.
• They researched the target audience for their new app.

Brand Loyalty

Definition: the tendency of consumers to continue buying a particular brand

• Brand loyalty can increase sales for companies.
• They developed brand loyalty through quality products.
• He has brand loyalty to his favorite sneaker brand.

Brand Loyalty in a sentence

Fulfillment

Definition: A feeling of satisfaction or happiness as a result of achieving something.

• She found fulfillment in her career as a teacher.
• His life felt complete with a sense of fulfillment.
• They seek fulfillment through their hobbies.

Fulfillment in a sentence

A/B Testing

Definition: comparing two versions to see which is better

• They used A/B testing to improve their website.
• A/B testing helps businesses make decisions.
• We learned about A/B testing in our marketing class.

Drop Shipping

Definition: a retail fulfillment method where the seller doesn't keep goods in stock

• They use drop shipping to sell products online.
• Her store relies on drop shipping for quick delivery.
• Understanding drop shipping can help in e-commerce.

Return Policy

Definition: The guidelines for returning purchased items.

• The store has a flexible return policy for customers.
• She checked the return policy before buying.
• Understanding the return policy is important for shoppers.

Upselling

Definition: The act of persuading customers to buy additional or more expensive items.

• Upselling is common in fast-food restaurants.
• She mastered upselling techniques to boost sales.
• Understanding upselling can enhance customer service.

Cross-selling

Definition: The practice of selling different products to the same customer.

• Cross-selling is common in retail, like suggesting accessories at checkout.
• They focused on cross-selling to increase their overall revenue.
• Effective cross-selling can enhance the shopping experience.

Customer Service

Definition: Support provided to customers before, during, and after purchasing products or services.

• Good customer service enhances customer satisfaction.
• They trained staff in effective customer service.
• He works in customer service and helps solve problems.

Market Research

Definition: the process of gathering information about customers

• They conducted market research to understand preferences.
• Her job involves analyzing market research data.
• Market research helps businesses make better decisions.

Market Research in a sentence

Lead Generation

Definition: the process of attracting and converting prospects into potential customers

• Effective lead generation is crucial for sales success.
• She focused on lead generation strategies for her business.
• Understanding lead generation helps in marketing.

Engagement

Definition: An agreement to get married; involvement in an activity.

• Their engagement was announced last week.
• She has a strong engagement in her studies.
• The engagement party was a lot of fun.

Engagement in a sentence

Checkout Process

Definition: The steps involved in paying for items in a store or online.

• The checkout process was simple and fast.
• They improved the checkout process to reduce wait times.
• Understanding the checkout process can enhance shopping experience.

Mobile Optimization

Definition: The process of ensuring a website is user-friendly on mobile devices.

• Mobile optimization improves the user experience on phones.
• They focused on mobile optimization for their website.
• Good mobile optimization can boost website traffic.

Social Media Marketing

Definition: Using social media platforms to promote products or services.

• Social media marketing helps businesses reach a larger audience.
• He learned about social media marketing in his marketing class.
• Understanding social media marketing is essential for modern businesses.

Email Marketing

Definition: A form of marketing that uses email to promote products or services.

• Companies use email marketing to reach their customers directly.
• Email marketing can be effective if done correctly.
• She subscribed to email marketing for updates and discounts.

Affiliate Marketing

Definition: a type of advertising where businesses reward affiliates for sales

• Affiliate marketing can be a great way to earn money online.
• Many bloggers use affiliate marketing to promote products.
• She learned about affiliate marketing in her business class.

Supply Chain

Definition: The network involved in producing and delivering a product, from supplier to customer.

• The supply chain was disrupted due to the storm.
• Understanding the supply chain helps businesses operate efficiently.
• They are working to improve their supply chain management.

Pricing Strategy

Definition: A plan for setting prices to achieve business goals.

• The pricing strategy helped increase sales.
• She developed a new pricing strategy for the launch.
• A good pricing strategy considers market conditions.

Customer Feedback

Definition: opinions or reactions from customers about a product or service

• They collected customer feedback to improve their service.
• Customer feedback is important for product development.
• He learned how to analyze customer feedback effectively.

Loyalty Program

Definition: A marketing strategy that rewards customers for repeat business.

• The store has a loyalty program for its regular customers.
• She signed up for the loyalty program to earn points.
• Loyalty programs can increase customer retention.

Conversion

Definition: The process of changing from one form to another.

• The conversion of the building into a museum was successful.
• She completed the conversion of the file format.
• The conversion of units is important in math.

Conversion in a sentence

Optimization

Definition: The process of making something as effective or functional as possible.

• They focus on optimization to improve performance.
• Website optimization helps increase traffic.
• He learned about optimization techniques in class.

Optimization in a sentence

Segmentation

Definition: The process of dividing something into parts or sections.

• Market segmentation helps businesses target their audience.
• They used segmentation to analyze customer preferences.
• Segmentation is important in data analysis.

Segmentation in a sentence

Retention

Definition: The ability to keep or hold onto something; often refers to keeping employees or information.

• Employee retention is important for a successful business.
• The school focuses on student retention through support programs.
• Retention of information is key for effective studying.

Retention in a sentence

Scalability

Definition: The ability of a system to handle growth or increased demand.

• The software has great scalability for future users.
• Scalability is important for business growth.
• They are looking for solutions to improve scalability.

Scalability in a sentence

Attribution

Definition: the act of assigning a cause or source

• Attribution of the quote was debated.
• Understanding attribution is important in research.
• The attribution of the idea was unclear.

Attribution in a sentence

Merchandising

Definition: The activity of promoting the sale of goods at retail.

• The merchandising for the new product was successful.
• She works in merchandising for a popular brand.
• Effective merchandising can attract customers.

Merchandising in a sentence

Benchmarking

Definition: The process of comparing performance metrics to industry standards.

• Benchmarking helps identify areas for improvement.
• She conducted benchmarking to assess the company's efficiency.
• Understanding benchmarking is essential for business growth.

Benchmarking in a sentence

Sourcing

Definition: The process of finding and obtaining goods or services from suppliers.

• Sourcing materials is essential for manufacturing.
• He is responsible for sourcing new suppliers for the company.
• Understanding sourcing helps in business operations.

Sourcing in a sentence

Cart Abandonment

Definition: When a shopper adds items to a cart but leaves the website without purchasing.

• The store tracks cart abandonment to improve sales.
• She received an email about her cart abandonment.
• Cart abandonment is a challenge for online retailers.

CRM

Definition: Customer Relationship Management; strategies for managing a company's interactions with customers.

• The CRM system helps track customer interactions.
• Understanding CRM is vital for business success.
• They implemented a new CRM to improve sales.

KPI

Definition: Key Performance Indicator; a measurable value that demonstrates how effectively a company is achieving key objectives.

• The team used KPIs to track their progress.
• KPIs help organizations evaluate success.
• She learned about setting KPIs for projects.

ROI

Definition: Return on Investment; a measure of the profitability of an investment.

• Calculating ROI helps businesses assess performance.
• She analyzed the ROI of her marketing campaign.
• A high ROI indicates successful investments.

ROI in a sentence

Omnichannel

Definition: Referring to a sales approach that provides customers with multiple ways to interact with a business.

• Omnichannel strategies improve customer experience.
• The store adopted an omnichannel approach to reach more customers.
• She learned about omnichannel marketing in her business class.

Personalization

Definition: The process of tailoring something to meet individual preferences or needs.

• Personalization in marketing makes ads more relevant to users.
• The software offers personalization options for better user experience.
• She enjoyed the personalization of her online shopping experience.

Personalization in a sentence

Traffic

Definition: Vehicles moving on roads.

• There was a lot of traffic in the morning.
• Traffic lights help control the road.
• We got stuck in traffic for an hour.

Traffic in a sentence

Funnel

Definition: A tool used to channel liquids into a container; also a process of narrowing focus.

• She used a funnel to pour juice into the bottle.
• The funnel helped guide the data into the system.
• They created a funnel to understand the sales process.

Funnel in a sentence

Loyalty

Definition: A strong feeling of support or allegiance to someone or something.

• Her loyalty to her friends is unwavering.
• He showed loyalty to the team by always cheering them on.
• Understanding loyalty strengthens personal relationships.

Loyalty in a sentence

Branding

Definition: The process of creating a unique identity for a product or company; includes logos and messaging.

• Branding helps consumers recognize a product.
• He learned about branding strategies in marketing class.
• Effective branding can lead to customer loyalty.

Branding in a sentence

Outreach

Definition: The act of reaching out to help others.

• Our outreach program helps the community.
• They organize outreach events every month.
• She volunteers for an outreach organization.

Outreach in a sentence

Targeting

Definition: The act of aiming or directing efforts toward a specific goal or group.

• The marketing team focused on targeting young adults.
• Targeting the right audience is crucial for success.
• They discussed the importance of targeting in their strategy.

Automation

Definition: The use of technology to perform tasks without human intervention.

• Automation can improve efficiency in manufacturing.
• Many industries are moving toward greater automation.
• He studied the impact of automation on jobs.

Automation in a sentence

Compliance

Definition: Following rules or standards.

• The company is in compliance with safety regulations.
• They ensured compliance with the new laws.
• She checked for compliance with the guidelines.

Compliance in a sentence

Customer Acquisition

Definition: The process of gaining new customers for a business.

• Customer acquisition is vital for company growth.
• They focused on customer acquisition strategies this year.
• Understanding customer acquisition helps improve sales.

Search Engine Optimization

Definition: The practice of improving a website's visibility in search results.

• Search engine optimization helps attract more visitors.
• She learned about search engine optimization for her blog.
• Understanding search engine optimization is essential for online success.

Return On Investment

Definition: A measure of the profitability of an investment.

• They calculated the return on investment for the project.
• A high return on investment is desirable for businesses.
• Understanding return on investment helps in financial planning.

Return On Investment in a sentence

Customer Retention

Definition: Strategies aimed at keeping existing customers and encouraging repeat business.

• Customer retention is vital for the long-term success of a company.
• They implemented new policies for better customer retention.
• Understanding customer retention helps improve sales.