Vocabulary Words Every Reseller Sales Manager Should Know

Sell

Definition: To give something to someone in exchange for money.

• I want to sell my old toys at the yard sale.
• The shop will sell fresh fruits and vegetables.
• He decided to sell his bike because he needed money.

Sell in a sentence

Buy

Definition: To get something by paying money.

• I want to buy a new phone.
• She bought a gift for her friend.
• They buy fresh vegetables from the market.

Buy in a sentence

Price

Definition: The amount of money required to buy something.

• The price of the shirt is ten dollars.
• I found a good price for my favorite book.
• Prices change depending on the store.

Price in a sentence

Shop

Definition: A place where goods are sold or the act of buying items.

• I will go to the shop to buy some groceries.
• We can shop for new clothes this weekend.
• The shop has many interesting toys for kids.

Shop in a sentence

Product

Definition: An item that is made for sale or use; something produced.

• This product is popular among kids.
• They are advertising a new product on TV.
• She bought a product that helps with hair care.

Product in a sentence

Customer

Definition: A person who buys goods or services.

• The customer was happy with her purchase.
• They treat every customer with respect.
• She is a loyal customer at that store.

Customer in a sentence

Market

Definition: A place where people buy and sell things.

• We went to the market to buy vegetables.
• The market was very crowded today.
• She sells fruits at the local market.

Market in a sentence

Order

Definition: To request something to be made, delivered, or done.

• I will order a pizza for dinner.
• Please order the books from the library.
• We need to order new supplies for the classroom.

Order in a sentence

Stock

Definition: Goods or merchandise kept on hand; also, shares in a company.

• The store has a good stock of toys.
• He decided to buy stock in a popular company.
• They need to replenish their stock of supplies.

Stock in a sentence

Deal

Definition: To agree on something or to distribute cards in a game.

• We made a deal to share the snacks.
• He had to deal with a difficult situation.
• Let's deal the cards and start the game.

Deal in a sentence

Trade

Definition: The buying and selling of goods.

• Countries trade goods with each other.
• He works in the trade business.
• Trade helps economies grow.

Trade in a sentence

Brand

Definition: A name given to a product or service, often associated with quality.

• Nike is a popular brand for sportswear.
• What brand of shoes do you prefer?
• The brand of cereal we buy is healthy.

Brand in a sentence

Goods

Definition: Items that are produced for sale.

• The store sells various goods like clothes and toys.
• They delivered the goods to our house.
• We need to check the quality of the goods.

Goods in a sentence

Service

Definition: The action of helping or doing work for someone.

• The restaurant provides excellent service to its customers.
• We offer a service to help students with their studies.
• Volunteering is a way to give back to the community through service.

Service in a sentence

Store

Definition: A place where items are sold or to keep something for future use.

• I will go to the store to buy some snacks.
• We can store our books in the library.
• The store has a wide variety of toys.

Store in a sentence

Offer

Definition: To present something for someone to accept or reject.

• He made an offer to help with the project.
• She received a job offer after her interview.
• Understanding how to make an offer is important in negotiations.

Offer in a sentence

Discount

Definition: A reduction in price.

• The store is offering a discount on shoes.
• I love to shop during sales for discounts.
• You can get a discount if you buy in bulk.

Discount in a sentence

Return

Definition: To go back to a place or give something back.

• I will return the book to the library.
• Please return the favor when you can.
• He plans to return home next week.

Return in a sentence

Receipt

Definition: A document acknowledging that something has been received, especially in transactions.

• He kept the receipt for his new shoes.
• She asked for a receipt after buying the groceries.
• Understanding receipts is important for budgeting.

Receipt in a sentence

Delivery

Definition: The act of bringing goods to a person or place.

• The delivery of the package was delayed.
• She waited for the delivery of her new phone.
• He works for a delivery service.

Delivery in a sentence

Resell

Definition: to sell something again

• He plans to resell the concert tickets.
• They resell items at a local flea market.
• Reselling can be a good way to earn money.

Resell in a sentence

Manager

Definition: a person who oversees a team or project

• The manager planned the team meeting.
• She is the manager of the restaurant.
• The manager helped resolve the issues.

Manager in a sentence

Profit

Definition: The financial gain made after subtracting expenses.

• The business made a profit last year.
• They hope to increase their profit this quarter.
• His hard work led to a profit for the company.

Profit in a sentence

Sale

Definition: an event where items are sold at reduced prices

• The store is having a big sale this weekend.
• She bought a dress during the clearance sale.
• Understanding sales can help save money.

Sale in a sentence

Invoice

Definition: A document that itemizes and records a transaction between a buyer and a seller.

• The company sent an invoice for the services provided.
• She checked the invoice for any errors before paying.
• An invoice is usually due within 30 days.

Invoice in a sentence

Payment

Definition: Money given for goods or services.

• I made my payment for the concert tickets.
• The payment is due at the end of the month.
• We can process your payment online.

Payment in a sentence

Supply

Definition: To provide something that is needed.

• The store supplies fresh vegetables.
• They supply water to the whole city.
• The teacher supplied us with books.

Supply in a sentence

Demand

Definition: The desire for a product or service; the need for something.

• There is a high demand for new smartphones.
• They cannot meet the demand for their product.
• The demand for teachers is increasing every year.

Demand in a sentence

Reseller

Definition: a person or company that sells products purchased from others

• The reseller bought the products at a lower price.
• Many resellers operate online.
• She started a business as a reseller of handmade crafts.

Sales

Definition: The exchange of goods for money.

• The sales at the store are amazing this week.
• He works in sales and loves his job.
• Sales have increased since last year.

Sales in a sentence

Margin

Definition: The space between the edge of a page and the text; also refers to the difference in cost and revenue.

• He wrote notes in the margin of his book.
• The margin for error in the experiment was small.
• She adjusted the margin settings for her report.

Margin in a sentence

Inventory

Definition: A list of items in stock or available.

• The store keeps an inventory of all products.
• We need to check the inventory before ordering more.
• His job is to manage the inventory of supplies.

Inventory in a sentence

Supplier

Definition: a person or company that provides goods or services

• The supplier delivered the materials on time.
• He contacted the supplier for more information.
• Choosing a reliable supplier is crucial for business.

Supplier in a sentence

Strategy

Definition: A plan of action designed to achieve a goal.

• We need a strategy to complete the project on time.
• The team developed a new strategy for winning.
• Her strategy for studying includes flashcards.

Strategy in a sentence

Promotion

Definition: An advancement in position or rank; also refers to advertising something.

• He received a promotion at work for his hard work.
• The store has a promotion on shoes this week.
• She is excited about her promotion to manager.

Promotion in a sentence

Competition

Definition: A contest or rivalry between individuals or groups.

• The competition for the science fair was intense.
• She entered a painting competition.
• They held a competition to see who could run the fastest.

Competition in a sentence

Revenue

Definition: The income generated from normal business operations.

• The company's revenue increased this year.
• They need to find ways to boost their revenue.
• Government revenue comes from taxes.

Revenue in a sentence

Target

Definition: A specific goal or objective; to aim at something.

• They set a target for their sales this year.
• He aimed for the target during practice.
• She worked hard to achieve her target score.

Target in a sentence

Negotiate

Definition: To discuss something in order to reach an agreement.

• They had to negotiate the terms of the contract.
• He was skilled at negotiate a fair deal.
• The two countries met to negotiate peace terms.

Negotiate in a sentence

Feedback

Definition: Information or comments about someone's performance or work.

• The teacher gave feedback on my essay.
• He appreciated the feedback from his peers.
• Constructive feedback helps improve skills.

Feedback in a sentence

Wholesale

Definition: selling goods in large quantities

• The store offers wholesale prices for bulk buyers.
• They purchase items at wholesale to save money.
• Wholesale shopping can be cost-effective.

Wholesale in a sentence

Retail

Definition: The sale of goods to the public; selling directly to consumers.

• She works in retail at a clothing store.
• The retail price is higher than the wholesale price.
• They opened a new retail shop in the mall.

Retail in a sentence

Analysis

Definition: The detailed examination of something to understand it better.

• He did an analysis of the data for his project.
• Her analysis showed interesting results.
• They worked together on the analysis of the report.

Analysis in a sentence

Trends

Definition: patterns of change or development

• Fashion trends change every season.
• She follows the latest trends in technology.
• Social media often influences current trends.

Relationship

Definition: The way in which two or more people are connected.

• They have a close relationship as siblings.
• Building a good relationship takes time.
• Friendship is an important type of relationship.

Relationship in a sentence

Forecast

Definition: a prediction about future events

• The weather forecast says it will rain tomorrow.
• We reviewed the economic forecast for next year.
• The forecast showed sunny skies ahead.

Forecast in a sentence

Transaction

Definition: an instance of buying or selling something

• The transaction was completed online.
• He received a receipt for the transaction.
• They tracked the transaction in their records.

Transaction in a sentence

Agreement

Definition: A mutual understanding or arrangement between parties.

• They reached an agreement after much discussion.
• The agreement was signed by both sides.
• He made a written agreement with the landlord.

Agreement in a sentence

Markup

Definition: The amount added to the cost of a product to determine its selling price.

• The markup on the items was 20% over cost.
• Understanding markup is important for pricing strategies.
• She calculated the markup for the new product line.

Markup in a sentence

Profit Margin

Definition: The difference between sales and costs.

• The profit margin for that product is quite high.
• They are working to improve their profit margin.
• A higher profit margin means better financial health.

Profit Margin in a sentence

Supply Chain

Definition: The network involved in producing and delivering a product, from supplier to customer.

• The supply chain was disrupted due to the storm.
• Understanding the supply chain helps businesses operate efficiently.
• They are working to improve their supply chain management.

Negotiation

Definition: A discussion aimed at reaching an agreement.

• The negotiation between the two companies took weeks.
• They entered into negotiation to settle the dispute.
• Successful negotiation requires good communication skills.

Negotiation in a sentence

Logistics

Definition: Planning and managing the movement of goods or people.

• The company handles logistics for deliveries.
• Good logistics help businesses grow.
• Logistics is important for online shopping.

Logistics in a sentence

Market Research

Definition: the process of gathering information about customers

• They conducted market research to understand preferences.
• Her job involves analyzing market research data.
• Market research helps businesses make better decisions.

Market Research in a sentence

Competitor

Definition: A person or company that competes against others.

• He is a strong competitor in track and field.
• The company is our main competitor in the market.
• Being a good competitor means training hard.

Competitor in a sentence

Branding

Definition: The process of creating a unique identity for a product or company; includes logos and messaging.

• Branding helps consumers recognize a product.
• He learned about branding strategies in marketing class.
• Effective branding can lead to customer loyalty.

Branding in a sentence

Sales Strategy

Definition: A plan to sell a product or service effectively.

• They developed a new sales strategy for the product.
• Her sales strategy increased customer engagement.
• Understanding the market helps in forming a sales strategy.

Customer Relationship

Definition: the connection and interaction between a business and its customers

• Building a strong customer relationship can lead to loyalty.
• She focused on improving customer relationships through support.
• Good customer relationships are vital for long-term success.

Target Audience

Definition: The specific group of people that a product or service is aimed at.

• The advertisement was designed for a young target audience.
• Understanding the target audience is key for marketing.
• They researched the target audience for their new app.

Distribution

Definition: The way something is spread out or shared among people.

• The distribution of food was well organized.
• They studied the distribution of plants in the area.
• Distribution of resources is vital for fairness.

Distribution in a sentence

E-commerce

Definition: buying and selling goods online

• E-commerce has grown rapidly in recent years.
• She started an e-commerce business.
• Many people prefer e-commerce for shopping.

E-commerce in a sentence

Pricing Strategy

Definition: A plan for setting prices to achieve business goals.

• The pricing strategy helped increase sales.
• She developed a new pricing strategy for the launch.
• A good pricing strategy considers market conditions.

Return Policy

Definition: The guidelines for returning purchased items.

• The store has a flexible return policy for customers.
• She checked the return policy before buying.
• Understanding the return policy is important for shoppers.

Warranty

Definition: a guarantee about a product's quality

• The warranty covers all defects.
• He bought the product with a two-year warranty.
• A warranty ensures you can get help if something breaks.

Warranty in a sentence

Upselling

Definition: The act of persuading customers to buy additional or more expensive items.

• Upselling is common in fast-food restaurants.
• She mastered upselling techniques to boost sales.
• Understanding upselling can enhance customer service.

Cross-selling

Definition: The practice of selling different products to the same customer.

• Cross-selling is common in retail, like suggesting accessories at checkout.
• They focused on cross-selling to increase their overall revenue.
• Effective cross-selling can enhance the shopping experience.

Stakeholder

Definition: A person or group with an interest in a project or decision.

• The company considers all stakeholders in its decisions.
• Parents are important stakeholders in education.
• They invited stakeholders to discuss the new plan.

Stakeholder in a sentence

Procurement

Definition: The process of acquiring goods or services, often for business purposes.

• They handle procurement for the company.
• Effective procurement can save money.
• She learned about procurement strategies in class.

Procurement in a sentence

Contract

Definition: A formal agreement between two or more parties.

• They signed a contract for the new job.
• The contract outlines the terms of the agreement.
• It's important to read a contract carefully before signing.

Contract in a sentence

Turnover

Definition: the rate at which employees leave and are replaced; the total sales made

• The company had a high turnover last year.
• The turnover in the restaurant industry is often high.
• They reported a turnover of over a million dollars.

Turnover in a sentence

Market Analysis

Definition: The assessment of the market conditions for a product or service.

• Market analysis helps businesses understand their customers.
• She conducted a market analysis for the new product.
• The report included detailed market analysis data.

Market Analysis in a sentence

Demographic

Definition: Related to the statistics of populations, such as age, race, and gender.

• The demographic data showed a young population.
• She analyzed the demographic trends of the city.
• Demographic studies help understand social changes.

Demographic in a sentence

Segmentation

Definition: The process of dividing something into parts or sections.

• Market segmentation helps businesses target their audience.
• They used segmentation to analyze customer preferences.
• Segmentation is important in data analysis.

Segmentation in a sentence

Positioning

Definition: The method of placing something in a particular location; also refers to marketing strategies.

• The positioning of the furniture made the room feel larger.
• In marketing, positioning helps define a brand's image.
• He focused on the positioning of the product in the market.

Positioning in a sentence

Affiliate

Definition: to officially connect or associate with an organization

• She decided to affiliate with the local charity.
• Many businesses affiliate with larger companies for support.
• He is an affiliate of the university's research program.

Affiliate in a sentence

Channel

Definition: A medium for communication; also refers to a specific frequency for broadcasting.

• They watched their favorite show on a new channel.
• She created a YouTube channel to share her cooking.
• The channel for the radio station is 101.5 FM.

Channel in a sentence

Pricing

Definition: The strategy of setting prices for products or services.

• Effective pricing can attract more customers.
• They adjusted their pricing to stay competitive.
• The company reviewed its pricing strategy regularly.

Pricing in a sentence

Consumer Behavior

Definition: The study of how individuals make decisions about purchasing goods or services.

• Consumer behavior helps businesses tailor their marketing strategies.
• He is interested in consumer behavior for his marketing project.
• Understanding consumer behavior aids in effective selling.

Consumer Behavior in a sentence

Trend

Definition: A general direction in which something is developing or changing.

• The trend in fashion changes every year.
• He noticed a trend of more people using bicycles.
• Social media is a growing trend among teens.

Trend in a sentence

Sustainability

Definition: The ability to be maintained or continued over the long term.

• We should focus on sustainability to protect the environment.
• Sustainability is important for future generations.
• She advocates for sustainability in her community.

Sustainability in a sentence

Optimization

Definition: The process of making something as effective or functional as possible.

• They focus on optimization to improve performance.
• Website optimization helps increase traffic.
• He learned about optimization techniques in class.

Optimization in a sentence

Diversification

Definition: The process of varying investments or activities to reduce risk.

• Diversification in business can lead to greater stability.
• They discussed the importance of diversification in farming.
• Understanding diversification helps in planning.

Diversification in a sentence

Scalability

Definition: The ability of a system to handle growth or increased demand.

• The software has great scalability for future users.
• Scalability is important for business growth.
• They are looking for solutions to improve scalability.

Scalability in a sentence

Valuation

Definition: the process of determining the value of an asset

• The valuation of the company was conducted last week.
• He learned how to perform a business valuation.
• Valuation helps in making investment decisions.

Valuation in a sentence

Analytics

Definition: The systematic analysis of data to gain insights and inform decisions.

• Analytics can help businesses understand customer behavior.
• She used analytics to improve the marketing strategy.
• Effective analytics can drive growth and innovation.

Analytics in a sentence

Market Segmentation

Definition: The process of dividing a market into smaller groups based on characteristics.

• Market segmentation helps businesses target specific audiences.
• He studied market segmentation for his marketing project.
• Understanding market segmentation enhances advertising effectiveness.

Market Segmentation in a sentence

Forecasting

Definition: The process of making predictions about future events based on data or trends.

• Weather forecasting helps us prepare for storms.
• The company relies on sales forecasting to plan production.
• He learned about forecasting in his economics course.

Forecasting in a sentence

Compliance

Definition: Following rules or standards.

• The company is in compliance with safety regulations.
• They ensured compliance with the new laws.
• She checked for compliance with the guidelines.

Compliance in a sentence

Synergy

Definition: The combined effect that is greater than the sum of individual effects.

• The team worked together in synergy to complete the project.
• Synergy can enhance creativity and productivity.
• Finding synergy among team members is crucial for success.

Synergy in a sentence

Leverage

Definition: To use something to maximum advantage; often refers to resources or influence.

• He used his connections to leverage a better job offer.
• Understanding leverage can help in negotiations.
• She aims to leverage her skills for career growth.

Leverage in a sentence

Profitability

Definition: The ability of a business to earn more money than it spends.

• Profitability is essential for the survival of a business.
• They analyzed the profitability of their new product.
• Understanding profitability helps in financial planning.

Profitability in a sentence

Benchmarking

Definition: The process of comparing performance metrics to industry standards.

• Benchmarking helps identify areas for improvement.
• She conducted benchmarking to assess the company's efficiency.
• Understanding benchmarking is essential for business growth.

Benchmarking in a sentence

Due Diligence

Definition: The careful review and consideration of important information.

• Due diligence is necessary before making big decisions.
• He conducted due diligence before investing in the company.
• Performing due diligence helps prevent mistakes.

Transparency

Definition: The quality of being open and honest; allowing others to see what is happening.

• Transparency in business builds trust with customers.
• The company values transparency in its operations.
• Understanding transparency is important for good governance.

Transparency in a sentence

Brand Equity

Definition: the value of a brand based on consumer perception

• Strong brand equity helps companies sell more products.
• They invested in advertising to increase brand equity.
• Her favorite brand has high brand equity among teens.

Market Share

Definition: The portion of a market controlled by a particular company or product.

• The company increased its market share last year.
• Understanding market share helps with competitive analysis.
• She researched market share for her project.

Market Share in a sentence

Engagement

Definition: An agreement to get married; involvement in an activity.

• Their engagement was announced last week.
• She has a strong engagement in her studies.
• The engagement party was a lot of fun.

Engagement in a sentence

Outsourcing

Definition: The practice of hiring external companies to handle specific tasks or services.

• Outsourcing can lead to cost savings for many businesses.
• She learned about outsourcing in her business class.
• The company is considering outsourcing its IT support.

Outsourcing in a sentence

Trend Analysis

Definition: The practice of examining data to identify patterns or changes over time.

• Trend analysis helps businesses make informed decisions.
• She performed trend analysis to understand customer preferences.
• The report included trend analysis for market growth.

Trend Analysis in a sentence